CRM Comparison

Dex vs Folk (2026)

Dex is a personal CRM for individuals keeping their professional network warm; Folk is a collaborative relationship CRM for small teams doing fundraising, recruiting, and partnerships.

TL;DR

  • Pick Dex if you're an individual — founder, investor, recruiter, networker — who wants to remember to stay in touch with people, with LinkedIn sync and keep-in-touch reminders, and no team overhead.
  • Pick Folk if a small team needs to work a shared network together — fundraising, partnerships, hiring — with collaborative contact views, segmentation, and built-in email campaigns.

TL;DR caveat

Both are relationship-led tools, not pipeline CRMs. Neither is the right home for deal stages, forecasting, or heavy reporting. The real question is solo vs. team.

Pricing

Dex is priced for one person, from about $12/month — deliberately accessible to individuals rather than organizations. There's no team layer to pay for because there's no team layer at all.

Folk offers a free plan and paid tiers from roughly $20/user/month (Standard) to $80 (Premium), with Premium adding AI lookalikes and advanced sequences. The per-seat model reflects that Folk is built to be shared; for a single user it's pricier than Dex, but for a team it's where the value lives.

Solo network vs. shared network

This is the whole comparison. Dex is unapologetically single-player: it connects your LinkedIn (up to ~9,000 connections, auto-updating when people change jobs), Gmail, calendar, and messaging into one personal timeline, then nudges you to follow up before relationships go stale. There's no shared pipeline or team collaboration by design.

Folk is multiplayer. It centralizes contacts from Gmail, LinkedIn, and spreadsheets into a database the whole team can segment, tag, and act on, with a team inbox and shared views that prevent two people from emailing the same contact. Dex helps you stay in touch; Folk helps a team coordinate around the same people.

Capture and outreach

Both pull from LinkedIn, but for different ends. Dex's sync is about maintaining a personal rolodex and surfacing keep-in-touch reminders across native iOS, Android, desktop, and a Chrome extension. Folk's folkX extension captures profiles into a shared CRM in one click, and Folk adds email campaigns, templates, and tracking so a team can run outreach at scale — capabilities Dex intentionally omits.

Who each one fits

Dex fits the individual whose networking is currently ad hoc — follow-ups in a spreadsheet or lost to memory. Folk fits startups, agencies, and small teams of one to ten doing relationship-driven work collaboratively, who've outgrown spreadsheets but find HubSpot overkill.

Bottom line

Choose by headcount and intent. If staying personally connected to your network is the goal, Dex is one of the best personal CRMs at a low monthly bar. If a team needs to manage relationships together — and send campaigns from the same contact book — Folk is the collaborative upgrade.

Try them yourself