A practical 2026 buyer's guide to the best CRMs for real estate agents, teams, and brokerages. Real pricing, who each platform actually fits, and the tradeoffs vendors won't tell you on the sales call.
A buyer's playbook for switching CRMs in 2026. Real timelines, real costs, vendor-specific export paths, and the eight failure patterns that kill migrations before go-live.
Sticker prices lie. We ran the real-world math on 15 CRMs at 10 and 25 seats, including onboarding fees, AI credits, contact-tier bloat, and add-ons nobody tells you about.