Dex

What is Dex?

Dex is a personal CRM for managing professional relationships — it connects to your LinkedIn network, Gmail, Google Calendar, and messaging apps to give you a unified view of who you know, when you last talked, and what you discussed. It reminds you to keep in touch with people you'd otherwise forget.

Who is it for?

Dex is for individuals — founders, investors, salespeople, recruiters, and networkers — who want a structured way to maintain their professional relationships without a full business CRM. If you're manually tracking follow-ups in a spreadsheet or relying on memory to stay in touch with your network, Dex is the natural upgrade.

Strengths

• LinkedIn sync — imports up to 9,000 connections and auto-updates when contacts change jobs or titles.
• Unified relationship timeline — logs interactions from email, calendar, and messaging in one view.
• Keep-in-touch reminders — set reminder cadences so important contacts don't fall through the cracks.
• Mobile and desktop apps — native iOS, Android, and desktop apps plus a Chrome extension.
• Affordable personal pricing — starts at $12/month, accessible for individuals rather than teams.

What to consider

• Designed for individuals, not teams — no shared pipeline, deal tracking, or team collaboration features.
• LinkedIn sync is valuable but subject to LinkedIn's API policies, which can change.
• Light on automation compared to business-grade CRMs.

Bottom line

Dex is one of the best personal CRM tools available for staying on top of your network without the overhead of a full CRM. If your networking efforts are ad hoc and you lose track of people you meant to follow up with, $12/month is a low bar to try it.