Infusionsoft (now Keap)

What is Infusionsoft?

Infusionsoft was a pioneering small business CRM and marketing automation platform that combined contact management, email campaigns, e-commerce, and sales pipelines in a single system. In 2019, the company rebranded entirely to Keap, and the Infusionsoft product line was absorbed into Keap's current platform. The legacy Infusionsoft feature set — including its powerful campaign builder — is now available as part of Keap's offerings.

Who is it for?

Historically, Infusionsoft targeted small businesses that needed sophisticated marketing automation without an enterprise budget — coaches, consultants, e-commerce operators, and service businesses with 1–25 employees. That audience is still Keap's target today, though the rebranded product is more streamlined and less complex than classic Infusionsoft.

Strengths

• Campaign builder heritage — Infusionsoft's visual campaign builder was ahead of its time and influenced how many modern automation tools work.
• All-in-one scope — CRM, email, e-commerce, payments, and pipeline management in a single platform.
• Established ecosystem — years of third-party integrations, certified consultants, and community knowledge.
• Contact segmentation — tagging and behavioral triggers allow granular segmentation for targeted follow-up.
• E-commerce features — built-in order forms, shopping carts, and payment processing for product-based businesses.

What to consider

• The Infusionsoft brand is discontinued — you're now buying Keap, which has a different pricing model and product structure.
• Classic Infusionsoft had a notoriously steep learning curve; some of that complexity carried over to Keap.
• Modern alternatives like ActiveCampaign or HubSpot offer comparable automation at more competitive price points.

Bottom line

If you're researching "Infusionsoft," you're looking at what is now Keap. The platform has a strong automation legacy but the product has been significantly redesigned — see the separate Keap listing on this site for current features and pricing. For new buyers, evaluate Keap on its current merits rather than Infusionsoft's historical reputation.