Keap vs Infusionsoft (2026)

TL;DR

• Pick Keap — because if you're buying today, this is the only thing you can buy. Keap is the current, redesigned product: CRM, email and SMS, visual automation, pipeline, payments, and scheduling for small businesses, priced from about $249/mo.
• "Pick Infusionsoft" is really a question about legacy. Infusionsoft is the discontinued brand name; its DNA — especially the campaign builder — lives on inside Keap. If you're researching Infusionsoft, you're researching Keap's heritage, not a separate product on sale.

They're the same company — here's the history

This isn't a normal head-to-head, because Infusionsoft and Keap aren't two competing products. Infusionsoft was the original small-business marketing-automation platform, known for a powerful (and famously complex) visual campaign builder. In 2019 the company rebranded the entire business to Keap and folded the Infusionsoft product line into Keap's offerings. So "Infusionsoft vs Keap" is really "the old name vs the new name." Any honest comparison has to start there: you cannot buy a new Infusionsoft subscription today.

What "Keap" is today

Modern Keap is the streamlined successor. It keeps the serious automation roots but wraps them in a cleaner experience: a drag-and-drop automation canvas with 52+ templates and AI-suggested "plays," tag-based segmentation with behavioral triggers, built-in payments and invoicing, appointment booking, and e-commerce order forms. Pricing is contact- and user-based — from roughly $249/mo for 1,500 contacts and 2 users — plus a mandatory $500 onboarding fee. It targets service businesses, coaches, consultants, and e-commerce operators with 1–25 employees.

What "Infusionsoft" means now

When people say Infusionsoft in 2026, they usually mean one of two things: nostalgia for the classic campaign builder, or an existing long-time account still referred to by the old name (sometimes "Infusionsoft by Keap" or "Max Classic" in legacy contexts). The capabilities — the campaign builder, segmentation, e-commerce, payments — carried forward into Keap, but the standalone Infusionsoft brand is retired. The historical reputation included a notoriously steep learning curve, and some of that complexity did follow into Keap.

Pricing & commitment

There's only one price list now: Keap's. Expect to start around $249/mo and to pay the $500 onboarding fee every new account incurs. That rules it out for bootstrapped solo operators. The cost makes sense for businesses already generating enough revenue that systematized lead nurture, onboarding automation, and follow-up pay for themselves.

Who each suits

Choose Keap if you're a small business ready to invest in real marketing automation and willing to budget time for setup and training. "Choose Infusionsoft" only makes sense if you're an existing customer evaluating whether to stay on a legacy plan — and even then, you're effectively on Keap's platform. New buyers should evaluate Keap on its current merits, not Infusionsoft's historical reputation.

Bottom line

This comparison has an unusual answer: there's one product wearing two names across time. Infusionsoft became Keap in 2019, and the automation legacy lives on in today's redesigned platform. If you're shopping now, you're shopping Keap. Judge it on what it does today — powerful automation, all-in-one scope, a meaningful price and learning curve — rather than on the Infusionsoft name it left behind.