CRM Comparison

Folk CRM vs NetHunt CRM (2026)

Folk is a relationship CRM built around LinkedIn and network capture; NetHunt is a sales CRM that lives inside Gmail. Which fits your motion in 2026.

Folk CRM

Contact-based CRM that replaces spreadsheets. Built for teams managing relationships — hiring, fundraising, partnerships.

Pricing Free plan, paid from $20/mo
Our rating 4.5/5
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NetHunt CRM

NetHunt CRM embeds a full sales CRM directly inside Gmail and Google Workspace, letting teams manage contacts, pipelines, and email outreach without leaving their inbox.

Pricing From $30/user/mo (billed annually)
Our rating 4.4/5
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TL;DR

  • Pick Folk if your work is relationship-led — raising a round, building partnerships, recruiting, agency BD — and one-click LinkedIn capture is the feature you actually want.
  • Pick NetHunt if you run a Gmail-based sales team and the dream is managing deal pipelines and outreach without ever leaving the inbox.

Relationships vs pipelines

These two tools serve people who think about their work differently. Folk is a people-first, relationship CRM. It's built for founders, agencies, VCs, and recruiters who manage hundreds of relationships rather than a funnel of deals — fundraising, partnerships, PR, hiring. The unit of work is a person and your history with them, not a deal stage. Its standout move is pulling your network in fast: folkX, the Chrome extension, captures LinkedIn profiles in one click, so building your database feels like browsing rather than data entry.

NetHunt is a pipeline-first sales CRM that lives in Gmail. The unit of work is a deal moving through stages, and the whole design goal is that a rep reading an email can update that deal without switching tabs. It adds bulk email campaigns, lead assignment automation, and omnichannel capture (WhatsApp, Instagram) on top of a conventional sales structure.

If you're tracking opportunities through a funnel, NetHunt's shape matches the job. If you're nurturing a web of relationships that may or may not become deals, Folk's shape does. Forcing either into the other's motion is where teams get frustrated.

Pricing

Folk has a free plan and paid tiers at $20 (Standard), $40 (Premium), and $80 (Custom) per user/month, with a 14-day trial. NetHunt has no free plan — a trial only — and starts at $30/user/month billed annually, rising to $84 across four tiers. Folk is the cheaper entry point and the only one you can start free. At the top of both ranges the prices converge, but you're buying different things: Folk's higher tiers add AI lookalikes and sequences; NetHunt's add LinkedIn integration and deeper automation.

LinkedIn capture vs Gmail embedding

Both touch LinkedIn and Gmail, but emphasize opposite ends. Folk's differentiator is network capture — folkX turns LinkedIn into a one-click source for your CRM, which is exactly what relationship builders need. NetHunt's differentiator is inbox embedding — the CRM renders inside Gmail, so sales logging happens where reps already are, and LinkedIn shows up as another message channel on higher plans. Ask whether your friction is building a network (Folk) or logging a pipeline (NetHunt).

Depth of sales tooling

NetHunt goes deeper on sales mechanics: multi-stage pipelines, lead-assignment rules, bulk campaigns with open tracking, and workflow automation designed for a sales org. Folk keeps pipelines light on purpose — it's explicitly not built for complex opportunity tracking or heavy reporting. If you need forecasting and stage-by-stage deal management, NetHunt. If you'd trade that depth for a faster, simpler relationship database, Folk.

Who should pick what

  • Founder raising a round or building partnerships → Folk.
  • Gmail-based B2B sales team working deals → NetHunt.
  • Recruiter or agency doing LinkedIn-led BD → Folk.
  • Team wanting pipelines and campaigns inside Gmail → NetHunt.
  • Small relationship-driven team wanting a free start → Folk.
  • Sales org needing stage tracking and lead routing → NetHunt.

Try them yourself

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Frequently asked questions

Folk vs NetHunt — which is better?
Folk is better for relationship-driven work: founders, agencies, VCs, and recruiters managing a network rather than a sales funnel. NetHunt is better for a conventional Gmail-based B2B sales team that wants deal pipelines and outreach in the inbox. If you're nurturing relationships, Folk; if you're working deals through stages, NetHunt.
Is Folk cheaper than NetHunt?
At entry level, yes — Folk starts at $20/user/month and has a free plan, while NetHunt starts at $30/user/month billed annually with no free tier, only a trial. At the top end they're comparable: Folk's Premium is $80 and NetHunt's top tier is $84. Folk is the cheaper on-ramp.
Which is better for LinkedIn prospecting?
Folk. Its folkX Chrome extension captures LinkedIn profiles into the CRM in one click, pulling title, company, and mutual connections — it's the feature that pulls most users in. NetHunt integrates LinkedIn too, but it's gated to higher-tier plans and framed around messaging capture rather than one-click network building.
Does NetHunt require Google Workspace?
Effectively yes — NetHunt's whole value is being embedded in Gmail, so teams outside Google Workspace lose most of the benefit. Folk is inbox-agnostic; it syncs contacts from Gmail and other sources but isn't tied to living inside one email client.
Which handles a sales pipeline better?
NetHunt. It's built for deal pipelines, stages, lead assignment, and email campaigns with a proper sales workflow. Folk deliberately isn't a heavy pipeline tool — it's optimized for contacts and relationships, with lightweight pipelines. For opportunity tracking with stages, NetHunt fits better.