Dex vs Cloze (2026)

TL;DR

• Pick Dex if you want a clean, affordable place to remember people, sync LinkedIn contacts, and get gentle nudges to keep in touch with your network.
• Pick Cloze if you want an AI that silently watches your email, calendar, and social and builds a full relationship history for you — and you'll pay more for that power.

Pricing

Dex is the cheaper of the two by a wide margin. Its Premium plan runs about $12/month billed annually (roughly $144/year) and covers unlimited contacts, notes, and reminders, with a higher Professional tier adding deeper LinkedIn sync and integrations. There's a 7-day free trial.

Cloze starts at $17/user/month on Pro (annual) and climbs through Business tiers — roughly $29/user/month for Gold and around $42/user/month for Platinum, where things like custom fields and Zapier access live. Month-to-month plans cost more. A 14-day free trial is available, but there's no permanent free tier. If you only need the basics, Dex wins on price; if you need Cloze's higher-tier automation, expect to pay closer to double the entry rate.

Approach: lightweight reminders vs AI auto-organization

This is the core difference. Dex is deliberately lightweight. You add the people who matter, jot a note or two, and set a cadence — Dex then reminds you when it's time to reach out. It's a beautiful, focused tool that gets out of your way, closer to a thoughtful contact book than a sales machine.

Cloze takes the opposite approach: AI auto-organization. Connect your accounts and it ingests email, contacts, calendar, and social activity, then automatically builds a unified profile and timeline for every person — no manual logging required. It surfaces who you're losing touch with and drafts context before meetings. The trade-off is complexity: there's more setup, more surface area, and a steeper learning curve than Dex's pared-back design.

Contact capture and integrations

Dex's signature strength is LinkedIn sync — it pulls in connections and keeps profiles fresh, which is ideal if your network lives on LinkedIn. It also connects to email and offers a browser extension and integrations to capture people as you go, but it stays selective: you curate who lands in your CRM.

Cloze captures everything automatically. It treats your inbox and connected accounts as the source of truth, logging interactions across channels without you lifting a finger. That breadth is powerful for anyone who communicates across many threads, but it means less manual control over what's tracked. Cloze's deeper integrations and custom fields are gated behind its pricier Business tiers.

Keep-in-touch and follow-ups

Both are built around staying in touch, but with different philosophies. Dex makes keep-in-touch reminders the headline feature: set how often you want to reconnect with someone and it nudges you, full stop. It's simple and dependable.

Cloze layers AI on top of follow-ups — it scores relationships, flags at-risk connections based on actual interaction history, and can suggest next steps and reach-out timing intelligently. If you want the tool to do the thinking about who needs attention, Cloze goes further; if you'd rather just set a cadence and trust it, Dex is enough.

Who each is best for

Dex is best for individuals, founders, freelancers, and networkers who want an affordable, elegant personal CRM focused on relationships — people who value simplicity over horsepower and want their network, not a pipeline.

Cloze leans toward relationship-driven professionals — real estate agents, realtors, advisors, and account managers — who live in their inbox, juggle hundreds of contacts, and want an AI assistant doing the heavy lifting of tracking and prioritization.

Bottom line

Choose Dex if you want a simple, beautiful, affordable way to remember people and never let a relationship go cold — especially if LinkedIn is your network's home. Choose Cloze if you want an AI that automatically organizes every interaction into a smart relationship assistant and you're willing to handle more complexity and a higher price for that power. Lightweight and human, or automated and comprehensive — that's the call.