Attio vs Dex (2026)

TL;DR

• Pick Attio if you're a team that needs a real CRM — shared pipelines, deal tracking, custom objects, automations, and collaboration for a growing company.
• Pick Dex if you're an individual who wants to stay in touch with your network — LinkedIn, Gmail, and calendar synced into keep-in-touch reminders, with no team machinery.

Pricing

Attio has a free plan and paid tiers at $29/user/mo (Plus), $59 (Pro), and $119 (Enterprise). Dex starts at $12/mo and is priced for individuals, not seats. The gap reflects the categories: Attio is a per-seat business CRM; Dex is a personal subscription. You're not really comparing prices so much as comparing whether you need a team tool or a personal one.

Team CRM vs personal CRM

This is the whole decision. Attio is built for teams — real-time collaboration like a shared doc, shared pipelines, and deal tracking. Dex is explicitly for individuals: it has no shared pipeline, no deal tracking, and no team collaboration. If two or more people need to work the same records, Dex isn't designed for that and Attio is. If you're one person trying not to lose touch with people, Attio is overkill and Dex is the fit.

Data model and pipelines

Attio's customizable data model lets you define objects, fields, and views, with AI building and enriching contacts and companies and automations running on top — it can model deals, partnerships, recruiting, and more. Dex centers on a unified relationship timeline: who you know, when you last talked, and what you discussed. There's no opportunity tracking in Dex; that's by design, since it's about relationships, not revenue.

Network maintenance

Dex's strengths are squarely personal-networking: it imports up to 9,000 LinkedIn connections and auto-updates when contacts change jobs, logs interactions across email, calendar, and messaging, and fires keep-in-touch reminders so important people don't fall through the cracks. Attio also auto-builds contacts from email and calendar, but it doesn't frame itself around personal cadence reminders the way Dex does.

Apps and reach

Both have good surface area. Dex ships native iOS, Android, and desktop apps plus a Chrome extension — fitting for an always-with-you personal tool. Attio ships iOS and Android apps, a deep public API, and a broad integration catalog (Slack, Linear, Stripe, and more) suited to a team's stack. Dex is lighter on automation by design; Attio's automation engine is built for business workflows.

Who should pick what

• Growing teams with a sales pipeline → Attio.
• Individuals maintaining a professional network → Dex.
• VCs, recruiters, founders working deals collaboratively → Attio.
• A solo operator who just wants to remember to follow up → Dex.

Bottom line

These aren't really competitors so much as tools for different jobs that occasionally get compared. Dex is one of the best personal CRMs for staying on top of your network for $12/month, with zero team overhead. Attio is a full team CRM with the data model, automations, and collaboration to scale a company. Ask whether the CRM is for you or for your team — that answer is the whole comparison.