ProsperWorks (now Copper)

What is ProsperWorks (Copper)?

ProsperWorks was a Google-native CRM founded in 2013 that rebranded to Copper in 2018. The product itself has not changed fundamentally — it is a CRM that embeds directly into Gmail and automatically captures contacts, logs emails, and syncs with Google Calendar and Drive without requiring manual data entry. The ProsperWorks brand is no longer active; all current users and signups are on copper.com.

Who is it for?

Small to mid-sized teams that run their business primarily on Google Workspace and want a CRM that feels like a natural extension of Gmail rather than a separate application to switch to. Less suitable for teams using Microsoft 365 or multi-tool stacks.

Strengths

• Gmail-native interface — CRM sidebar lives inside Gmail; no tab-switching required during email conversations.
• Automatic data capture — Smart Fill AI auto-completes contact fields and logs communication history from Google tools.
• Google ecosystem sync — contacts, calendar events, and Drive files stay synchronized without manual effort.
• Workflow automation — follow-up tasks, field updates, and lead assignments can be automated without code.
• Low learning curve — teams familiar with Google Workspace adapt quickly; minimal onboarding friction.

What to consider

• No free plan; the Starter tier at $9/user/month has limited features and the useful automation tiers cost more.
• Tightly coupled to Google Workspace — minimal value if your team uses Outlook or other non-Google tools.
• Reporting and forecasting capabilities are modest compared to Salesforce or HubSpot at higher price points.
• Some users find the CRM lacks depth for complex enterprise sales cycles.

Bottom line

If your team lives in Gmail and has resisted CRM adoption because of context-switching friction, Copper (formerly ProsperWorks) solves that problem directly. For teams not on Google Workspace, there are better-fit options.