Lime CRM

What is Lime CRM?

Lime CRM is a customer relationship management platform developed by Sweden-based Lime Technologies, offering a unified view of the customer journey across sales, marketing, and service. It is designed with ready-made industry templates for utilities, real estate, wholesale, construction, and membership organizations rather than a generic one-size-fits-all approach.

Who is it for?

Lime CRM is best suited for European B2B companies, particularly in Scandinavia, that operate in industries with complex customer relationships and compliance requirements. It fits organizations that want an industry-tailored CRM with European data residency and GDPR compliance built in.

Strengths

• Industry-specific templates — pre-built workflows and data models for utilities, real estate, membership, and machinery sectors.
• European data residency — data stored in Europe with strong GDPR compliance and Single Sign-On support.
• Full customer journey — integrates sales pipeline, marketing automation, and service ticketing in one platform.
• ERP integrations — connects to common ERP systems used in manufacturing and wholesale.
• Change management support — the vendor actively supports organizational adoption, not just software delivery.

What to consider

• Primarily focused on Northern European markets; documentation and support are strongest in Swedish and English.
• Pricing starts at €55/user/month, which is higher than many generic CRM alternatives.
• Fewer self-serve onboarding resources compared to global platforms like HubSpot or Salesforce.

Bottom line

Lime CRM is a solid choice for Scandinavian and European B2B businesses that want a CRM tuned to their industry without expensive customization projects. Its industry templates and European-first approach offer real advantages for regulated sectors — but the higher price point and regional focus make it less relevant for companies outside its target geographies.