CRMs for Real Estate
CRMs purpose-built (or proven) for real-estate teams — lead capture, listing management, and transaction tracking in one place.
Real-estate CRMs differ from generic sales CRMs in three ways: they integrate with MLS/IDX, they treat properties as first-class objects, and they ship with industry-specific drip nurture out of the box. Below are the vendors in our directory tagged for real estate.
BoldTrail
Real Estate CRMAll-in-one real estate CRM, IDX website, and lead-gen platform from Inside Real Estate (the rebrand of kvCORE). Built for brokerages and large teams; powers RE/MAX, eXp, and Berkshire Hathaway HomeServices.
BoomTown
Real Estate CRMEnterprise real estate CRM and lead-gen platform aimed at high-volume teams and brokerages. Combines predictive lead scoring, managed ad spend, IDX websites, and a full CRM under one roof.
Lofty
Real Estate CRMAll-in-one real estate CRM and AI marketing platform (formerly Chime). Pairs an IDX website and lead-gen stack with an AI assistant that drafts follow-ups and identifies seller intent inside your existing database.
Lone Wolf Relationships
Real Estate CRMSuccessor to LionDesk after its 2025 shutdown. A lightweight real estate CRM from Lone Wolf focused on contact management, video email, and drip campaigns at a budget-friendly starting price.
Propertybase
Real Estate CRMSalesforce-powered real estate CRM for franchises, enterprise brokerages, and luxury teams. Now part of Lone Wolf's broader real estate technology stack (with Propertybase GO rebranded as Lone Wolf Front Office).
Realvolve
Real Estate CRMWorkflow-first real estate CRM built around automated client-journey sequences. Strong choice for agents who want deep process automation without paying for an IDX website or managed ad stack.
Top Producer
Real Estate CRMLong-running real estate CRM with farming, smart drip campaigns, and transaction management. Tiered plans scale from solo agents to 25-person teams with optional add-ons for leads and geographic farming.
Wise Agent
Real Estate CRMFlat-rate real estate CRM aimed at solo agents and small teams. Covers transaction management, email/text marketing, landing pages, and 24/7 live support at a single predictable price.
Follow Up Boss
Sales CRMReal estate CRM built for teams and agents that centralizes lead routing, calling, texting, and follow-up automation in one platform purpose-built for the property industry.