CRMs for Hospitality, Hotels, and Restaurants
CRMs for hotels, resorts, restaurants, and event venues — guest profiles that survive across stays, group-sales pipelines for corporate and wedding business, loyalty-aware marketing, and the kind of post-stay follow-up that turns a one-time guest into a repeat booking.
Hospitality lives or dies on guest relationships, but most properties run their guest data inside a PMS (Opera, Mews, Cloudbeds) that's built to manage rooms, not relationships. A hospitality CRM sits on top of the PMS and POS, unifies the guest profile across stays/visits, and powers the three workflows that drive repeat revenue: group sales (corporate, weddings, conferences) with multi-stakeholder pipelines and contracted-room blocks; lifecycle marketing (pre-arrival, in-stay, post-stay, win-back) tuned by guest segment; and service recovery (a complaint at check-in becomes a flagged record that the GM sees on the next reservation). The vendors below are the strongest options for hotels, resorts, restaurant groups, and event venues in 2026 — Salesforce (Hospitality Cloud and Marketing Cloud) and HubSpot anchor the marketing-led end with strong loyalty and email capabilities, Zoho CRM and Pipedrive handle group-sales pipelines for boutique and mid-scale properties, and tools like Glassix and Gladly cover the multi-channel guest service side (WhatsApp, voice, in-app messaging) that increasingly drives reviews and direct rebooking. Most successful hospitality stacks pair a CRM with the PMS and a CDP — the CDP unifies the guest record, the CRM runs sales and marketing on top, and the PMS continues to own the actual reservation.
Creatio
CRMNo-code CRM and workflow automation platform that combines sales, marketing, and service modules with an enterprise-grade BPM engine. Built for organizations that need deep process customization without developer overhead.
Dynamics 365 Sales
Sales CRMMicrosoft's enterprise CRM that sits inside the Microsoft 365 ecosystem and uses Copilot AI to automate lead qualification, forecasting, and deal research.
Freshsales
Sales CRMAI-powered sales CRM from Freshworks that handles lead management, pipeline tracking, and deal automation with Freddy AI built in from the start.
Gladly
Customer EngagementAI-first customer service platform built for B2C retail and service brands, combining AI agents with human escalation across voice, chat, email, and SMS.
Glassix
Customer EngagementAI-native contact center platform that uses autonomous AI agents to handle customer service conversations end-to-end across messaging and voice channels.
Pipedrive
CRMSales-focused CRM built around visual pipeline management and activity-driven selling. Popular with SMB sales teams for its clean interface and strong automation across its mid-tier plans.
Salesforce Sales Cloud
CRMThe world's most widely deployed CRM platform, offering enterprise-grade pipeline management, AI-assisted selling, and an unmatched integration ecosystem.
SugarCRM
CRMHighly customizable commercial CRM platform covering sales, marketing, and support with on-premises and cloud deployment options — built for mid-market teams that need deep control over their data and workflows.
Zoho CRM
CRMFeature-rich sales CRM covering lead management, workflow automation, AI forecasting, and multi-pipeline support — all at a price point well below Salesforce. Free for up to 3 users.
Freshdesk
HelpdeskCustomer support CRM with multi-channel ticketing, automation, and self-service tools. Built for support teams that scale.
HubSpot CRM
CRMAll-in-one CRM with marketing, sales, and service tools. Generous free tier, massive ecosystem.