CRM Comparison

NetHunt CRM vs Kommo (2026)

NetHunt is a Gmail-native CRM that adds messaging channels on top of the inbox; Kommo is a messenger-first CRM built around WhatsApp and social DMs. Both handle chat, but they start from opposite ends — email-first versus messaging-first.

TL;DR

  • Pick NetHunt if email drives your deals and your team runs on Google Workspace — the CRM lives in Gmail, and WhatsApp/Instagram/LinkedIn threads join the same record as supporting channels.
  • Pick Kommo if your pipeline is a stream of WhatsApp and social DMs — you want a unified messenger inbox, no-code salesbots, and a Kanban pipeline that advances as conversations do.

Two starting points: inbox vs messenger

Both CRMs claim omnichannel, but they build from opposite foundations, and that foundation shapes everything. NetHunt starts from the inbox. It embeds the full CRM inside Gmail, so contact records, pipelines, and automations appear where an email rep already spends the day. Messaging channels — WhatsApp, Instagram, LinkedIn — are pulled into that inbox-centric record. It's the right model when email is your primary channel and chat is a growing supplement.

Kommo starts from the messenger. Its center of gravity is a shared chat inbox that aggregates WhatsApp, Instagram, TikTok, Telegram, and SMS, with email as a secondary lane. The pipeline advances as conversations progress, and no-code Salesbots qualify leads and send follow-ups inside the chat itself. It's the right model when buyers expect to message you and email feels like the afterthought.

Pricing

Kommo is the lower entry point at roughly $15/user/mo, scaling to about $25 and $45 — but every plan carries a six-month minimum commitment with no monthly option, so the "cheap" tier is a half-year decision up front. NetHunt starts around $30/user/mo billed annually and rises steeply through $42, $60, and $84 tiers, with LinkedIn integration and advanced features gated to higher plans. For a small chat-led shop, Kommo is cheaper; for an email-led team that values the Gmail-native experience, NetHunt's premium buys a genuinely different workflow.

Where your customers actually talk

This is the honest tiebreaker. If your prospects reply to emails, book meetings, and occasionally message on WhatsApp, NetHunt keeps you in the inbox where that work already happens. If your prospects DM you on Instagram, ask questions over WhatsApp, and rarely open a formal email, Kommo turns those threads into a structured pipeline without stripping the conversational feel. Kommo is especially entrenched in Latin American and European markets where WhatsApp is the default business channel.

Automation and data model

NetHunt's automation is email-and-pipeline shaped: assign leads, trigger follow-up tasks, change deal stages, run bulk email campaigns with open tracking, and model records in custom folders. Kommo's automation is conversation-shaped: Salesbots handle qualification and replies across messengers, and the pipeline triggers fire as chats move. Neither requires code. Choose based on which process you're automating — an email outbound engine (NetHunt) or a chat qualification funnel (Kommo).

Who should pick what

  • B2B team whose deals move over email → NetHunt.
  • Business selling primarily through WhatsApp and Instagram DMs → Kommo.
  • Google Workspace shop that wants the CRM inside Gmail → NetHunt.
  • Agency or service business in a WhatsApp-first market → Kommo.
  • Team wanting no-code chatbots as the core funnel → Kommo.
  • Team wanting email marketing and pipeline in the inbox → NetHunt.

Try them yourself

Frequently asked questions

NetHunt vs Kommo — which is better?
It comes down to your primary channel. NetHunt is better for B2B teams whose deals move over email and who want the CRM inside Gmail, with WhatsApp and Instagram as supporting channels. Kommo is better for businesses that sell almost entirely through messaging apps and want chatbots plus a unified messenger inbox as the center of the CRM. Email-led teams pick NetHunt; chat-led teams pick Kommo.
Is NetHunt cheaper than Kommo?
No. Kommo starts around $15/user/mo (with a 6-month minimum commitment), rising to about $25 and $45. NetHunt starts around $30/user/mo billed annually and climbs to $42, $60, and $84. Kommo is the cheaper entry, but note it requires a six-month commitment up front with no monthly billing option.
Which is better for WhatsApp sales?
Kommo. It's purpose-built around messengers — WhatsApp, Instagram, TikTok, Telegram, and SMS feed a single inbox, and you can build no-code salesbots to qualify and follow up automatically. NetHunt supports WhatsApp too, but as one channel layered onto a Gmail-centric CRM. If WhatsApp is your sales channel, Kommo is designed for exactly that.
Does NetHunt work better for Google Workspace users?
Yes, clearly. NetHunt renders inside Gmail and syncs deeply with Google Workspace, so email-driven teams never leave the inbox. Kommo integrates with email but isn't inbox-native; its home base is the messenger inbox, not Gmail. If your team runs on Google Workspace and email, NetHunt is the more natural fit.
Do either have automation without coding?
Both do. Kommo's Salesbots let you build automated qualification and follow-up flows across chat channels with no code. NetHunt offers a visual workflow builder for lead assignment, follow-up tasks, and status changes, oriented around email and pipeline stages. Kommo's automation shines in conversational funnels; NetHunt's shines in email-and-pipeline processes.