NetHunt vs Copper (2026)

TL;DR

• Pick NetHunt if you want a Gmail CRM that also pulls WhatsApp, Instagram, and LinkedIn conversations into the same record, with strong workflow automation at a mid-market price.
• Pick Copper if Google Workspace is your stack and you want the CRM Google itself recommends — the deepest, most native Gmail/Calendar/Drive integration on the market, with a cheap entry tier.

Pricing

NetHunt starts around $30/user/mo (billed annually) and scales up through Business and Advanced tiers as you add automation and reporting. Copper is more spread out: a Starter plan from $9/user/mo for very small teams, but most teams land on the $59/user/mo tier once they need workflow automation and reporting. At the low end Copper's Starter undercuts NetHunt; in the middle the two converge, and NetHunt's automation tends to be included earlier in its lineup.

Gmail integration depth

Both render the CRM inside the Gmail sidebar, but Copper goes further into the wider Google stack — Calendar, Drive, and Gemini all feed Copper natively, and it auto-creates contact records from email history with almost no setup. It's the only CRM officially recommended by Google, and that partnership shows in how seamless the experience feels. NetHunt's Gmail integration is excellent too, but its real differentiator is reach beyond Google.

Multichannel reach

This is where NetHunt pulls ahead. Beyond Gmail it funnels WhatsApp, Instagram, LinkedIn, and other channels into a unified contact view, so a single record holds the full conversation history across inbox and social. Copper stays focused on the Google-centric, email-and-meeting motion — cleaner for teams who live there, but thinner if your prospects message you on WhatsApp or LinkedIn.

Automation and data model

NetHunt offers more configurable workflow automation earlier in its pricing, plus flexible custom folders/objects for teams that model more than contacts and deals. Copper's automation is capable but its strength is relationship management — auto-logged activity, follow-up reminders, and pipeline tracking — rather than heavy multi-step automation. Agencies and consultants who value a clean record of every touch tend to prefer Copper's approach.

Integrations

Both connect to the Google ecosystem and the usual suspects via Zapier. Copper leans into Google Workspace plus Mailchimp, Slack, Dropbox, and Google Drive. NetHunt adds the messaging channels (WhatsApp, Instagram, LinkedIn) as first-class integrations, which is the practical dividing line: Copper for a Google-only world, NetHunt for an omnichannel one.

Who should pick what

• Pure Google Workspace shop, relationship-led → Copper. Native Gmail/Calendar/Drive, Google-recommended, minimal setup.
• Outbound B2B team using WhatsApp/LinkedIn/Instagram → NetHunt. One record per contact across every channel.
• Tiny team on a tight budget → Copper Starter at $9/user/mo.
• Team that wants automation included without jumping to a top tier → NetHunt.

Bottom line

These are the two best inbox-native CRMs, and the choice is about scope. Copper is the more native, more polished Google Workspace CRM — if your team never leaves Gmail, Calendar, and Drive, nothing feels more at home. NetHunt is the better pick when sales conversations sprawl across WhatsApp, Instagram, and LinkedIn and you want them all in one pipeline. Try Copper if "Google-recommended" sums up your stack; try NetHunt if your prospects don't all live in your inbox.