CRM Comparison

Gorgias vs LiveAgent (2026)

Gorgias is an ecommerce-first helpdesk built around Shopify and revenue; LiveAgent is an all-in-one multi-channel help desk with a built-in call center. Here's how to pick in 2026.

TL;DR

  • Pick Gorgias if you sell on Shopify and want support agents acting on orders — refunds, edits, discounts — directly from the ticket, with revenue attribution baked in.
  • Pick LiveAgent if you want the widest channel coverage — email, chat, and a real phone call center — at a predictable per-agent price, regardless of industry.

Who each one is for

The split here is ecommerce vs. general-purpose. Gorgias is purpose-built for Shopify merchants and DTC brands. Over 17,000 stores use it, and everything from the pricing model to the ticket view assumes your customers are asking "where's my order?" Agents see full Shopify order history and can take action without tab-switching.

LiveAgent is industry-agnostic. It unifies email, live chat, phone, and social channels for any support team, and counts brands like Hyundai, Oxford, and NASCAR as customers. If your tickets aren't order-driven — SaaS, services, B2B — LiveAgent's breadth fits better than Gorgias's Shopify-centric depth. Teams on BigCommerce, WooCommerce, or a custom platform also lose much of Gorgias's advantage, since its deepest integrations are Shopify-specific, and LiveAgent's neutral stance becomes the safer bet.

Pricing

The two use different billing models, which matters more than the headline numbers. Gorgias prices by ticket volume: Starter is $10/mo for 50 tickets, and Pro starts at $360/mo. That suits seasonal ecommerce spikes but can climb fast if overages aren't managed. LiveAgent prices by agent seat at $15/agent/month billed annually, with a 30-day free trial and no credit card required, plus month-to-month flexibility. A high-volume store with few agents leans LiveAgent; a low-volume store leans Gorgias Starter.

Channel coverage and the call center

Both are omnichannel, but they emphasize different channels. Gorgias consolidates email, chat, Instagram, Facebook, TikTok, SMS, and voice — an ecommerce social mix. LiveAgent covers email, chat, WhatsApp, Instagram, Facebook, Telegram, Viber, and a built-in call center, though some social channels come as paid add-ons. If phone support is central to your operation, LiveAgent's dedicated call center is the stronger foundation.

Revenue vs. breadth

Gorgias's differentiator is money: it tracks which support conversations convert to sales, connecting CX spend directly to revenue — a pitch that only makes sense for stores. LiveAgent's differentiator is coverage: one subscription for ticketing, chat, phone, and knowledge base at a price that undercuts Zendesk and Salesforce Service Cloud. One optimizes for selling; the other for handling everything in one place.

Who should pick what

  • Shopify or DTC brand drowning in order-status tickets → Gorgias.
  • General support team (SaaS, services, B2B) → LiveAgent.
  • Phone is a primary support channel → LiveAgent.
  • You want support tied to revenue attribution → Gorgias.
  • Low ticket volume, want the cheapest start → Gorgias Starter.
  • Small team, high volume, want predictable per-seat cost → LiveAgent.

Bottom line

Gorgias wins for Shopify stores that want support and sales working as one system — if your team lives in order-status tickets, it pays for itself. LiveAgent wins for everyone else who wants email, chat, and phone in one affordable platform. Decide on ecommerce depth versus general-purpose breadth, and the rest follows.

Try them yourself

Frequently asked questions

Gorgias vs LiveAgent — which is better?
It depends on your business model. Gorgias is better for ecommerce brands, especially Shopify merchants, because agents can process refunds and edit orders inside a ticket. LiveAgent is better for general support teams that need email, chat, and phone in one tool without an ecommerce focus. Match the tool to whether your tickets are order-driven or general-purpose.
Is Gorgias cheaper than LiveAgent?
At the entry level Gorgias Starter is $10/mo for 50 tickets, but its Pro plan jumps to $360/mo, and pricing scales with ticket volume rather than seats. LiveAgent is $15/agent/month billed annually, so cost scales with headcount. A small team with high ticket volume may find LiveAgent's per-agent model cheaper; a lean store with low volume can start very cheap on Gorgias.
Which one is better for a Shopify store?
Gorgias, clearly. It pulls live Shopify order data into the ticket so agents can refund, cancel, or edit orders and apply discounts without leaving the helpdesk, and it even attributes support conversations to revenue. LiveAgent can support an ecommerce brand but has no comparable native Shopify order actions.
Does LiveAgent include phone support?
Yes — a built-in call center is part of LiveAgent's all-in-one platform, alongside ticketing, live chat, and a knowledge base. Gorgias offers voice too, but as part of an omnichannel inbox oriented around ecommerce rather than a dedicated call-center feature set. If phone is a primary channel, LiveAgent's call center is a core strength.
How does AI automation compare?
Gorgias sells an AI Agent that resolves routine order-status and return questions, but it is billed separately at roughly $0.90–$1.00 per automated interaction, which adds up at volume. LiveAgent includes AI chatbots and response suggestions to reduce agent workload within its plans. Gorgias's AI is more ecommerce-tuned; LiveAgent's is bundled more simply.