CRM Comparison

Follow Up Boss vs Lofty (2026)

Follow Up Boss and Lofty (formerly Chime) are two of the most-adopted CRMs for real-estate teams. Here's how they compare in 2026.

Follow Up Boss

Real estate CRM built for teams and agents that centralizes lead routing, calling, texting, and follow-up automation in one platform purpose-built for the property industry.

Pricing From $69/user/mo (Grow); Pro $499/mo for 10 users; 14-day free trial
Our rating 4.4/5
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Lofty

All-in-one real estate CRM and AI marketing platform (formerly Chime). Pairs an IDX website and lead-gen stack with an AI assistant that drafts follow-ups and identifies seller intent inside your existing database.

Pricing From $449/mo (Core); Enterprise to $1,500/mo + per-user and ad fees
Our rating 4.2/5
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TL;DR

  • Pick Follow Up Boss if you have (or plan to have) team-level lead flow from multiple sources and need a pure follow-up engine: speed-to-lead, action plans, dialer, texting, accountability dashboards. FUB integrates with everything; it isn't a website or a lead-gen platform.
  • Pick Lofty if you want one bundle: CRM + IDX website + lead generation + AI nurture + transaction tracking. Best for solo agents and small teams that don't already have a tech stack and don't want to assemble one.

Pricing

Follow Up Boss is per-seat: $69/user/mo on the Grow plan, $499/mo for up to 10 users on the Pro plan, and custom Platform pricing above that. Add-ons (Caller ID, FUB Dialer, texting) are nominal. Lofty's pricing starts around $449/mo for a team plan with a baseline of features; IDX websites, AI Assistant, dialer credits, and additional team modules layer on top. A 5-agent team on FUB Pro is ~$499/mo all-in; on Lofty, roughly $550–$800/mo depending on modules.

Lead routing and follow-up

Follow Up Boss owns this category. Smart Lists, Action Plans (multi-step drip + call + text sequences), round-robin assignment, lead ponds, and team accountability dashboards (Sisu-style metrics with no Sisu required) all ship native. The 250+ integrations include essentially every real-estate lead source and ancillary tool. Teams that win on speed-to-lead almost always run on FUB. Lofty has equivalent functionality on paper but execution is broader and less surgical — fewer real-estate-specific defaults.

Lead generation and IDX

Lofty's win. The platform includes IDX consumer search, SEO-optimized site templates, lead capture forms, and Facebook lead ads integration. Lofty AI Assistant nurtures cold leads automatically via SMS — a real differentiator for agents who don't have time to follow up on 200 stale leads. FUB doesn't try to compete here; it integrates with Real Geeks, Ylopo, Curaytor, Sierra, and most IDX vendors instead.

Dialer and communications

Both ship a native dialer and texting. FUB's dialer is paired with Power Dialer (sequential) and is purpose-built for high-volume agent calling — most ISA teams use it 4–6 hours a day. Lofty's dialer is competitive but historically used less by power-dialing teams.

Transactions

Both include a transaction backend (deal pipelines, document storage, task templates). FUB's is lighter and most teams pair it with dotloop, SkySlope, or Brokermint. Lofty's is more integrated into the platform but less deep than dedicated transaction software.

Verdict

If you already have lead flow and just need to convert it harder, Follow Up Boss is the answer — it's the operating system the top 1% of real-estate teams run on. If you need lead generation, a website, and a CRM in one bundle, Lofty is the platform play. The migration story matters too: FUB → Lofty means giving up integrations; Lofty → FUB means rebuilding your website and lead gen elsewhere. Pick once, with eyes open.

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Frequently asked questions

Follow Up Boss vs Lofty — which is better for solo agents?
Lofty, usually. Solo agents benefit from the bundled IDX website, lead gen, and AI nurture that Lofty includes. Follow Up Boss assumes you're bringing your own lead sources. For a solo agent without an existing tech stack, Lofty's all-in-one bundle is simpler to start with.
What about for teams?
Follow Up Boss — and it's not close. Top real-estate teams overwhelmingly run on FUB because the lead routing, action plans, and agent accountability features are best-in-class. The integration list (Sisu, BombBomb, Ylopo, Curaytor, Real Geeks) is also broader.
How much does each cost?
Follow Up Boss is $69/user/mo (Grow) or $499/mo for 10 users (Pro) — straightforward and seat-based. Lofty starts ~$449/mo for the team plan and scales by team size and modules added (IDX site, AI dialer, marketing platform). FUB is cheaper for small teams; Lofty's bundled value shows up as teams add tools.
Does Lofty really replace my website too?
Yes — Lofty includes IDX websites with SEO templates, lead capture, and consumer search. For agents who don't already have a high-quality IDX site or who'd otherwise pay $200–$400/mo for one separately, that's real bundled value. FUB pairs with sites from Sierra, Real Geeks, Ylopo, BoomTown, and dozens of others but doesn't ship its own.
Which has stronger lead routing?
FUB. Round-robin, first-to-claim, lead pond, smart lists, and time-based escalation are all native and well-tuned. Lofty has routing but is less surgical — most teams using Lofty at scale end up writing custom rules in Zapier.