CRM Comparison

Copper vs Kommo (2026)

Copper is the CRM Google recommends, built natively into Gmail, Calendar, and Drive; Kommo is a messenger-first CRM built around WhatsApp and social DMs. The choice is a Google Workspace-native relationship CRM versus a conversational messaging sales platform.

Copper

The only CRM officially recommended by Google, built natively inside Gmail, Calendar, and Drive. Ideal for teams that live in Google Workspace and want a CRM that feels like a natural extension of it.

Pricing From $9/user/mo (Starter); most teams from $59/user/mo
Our rating 4.2/5
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Kommo

Kommo is a messenger-first CRM that unifies WhatsApp, Instagram, TikTok, and other chat channels into a single conversational sales pipeline.

Pricing From $15/user/month (6-month minimum); 14-day free trial
Our rating 4.2/5
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TL;DR

  • Pick Copper if your team is committed to Google Workspace and wants a CRM that feels native to Gmail, Calendar, and Drive — auto-capturing contacts and running your pipeline from the inbox sidebar.
  • Pick Kommo if your deals close in WhatsApp and social DMs and you want a messenger-first CRM with a unified chat inbox, no-code salesbots, and a conversational pipeline.

Google-native vs messenger-first

The two are built on entirely different assumptions about where selling happens. Copper assumes you live in Google Workspace. It's the only CRM officially recommended by Google, embedded in Gmail, Calendar, and Drive, auto-populating contact records from email history so reps never manually log a relationship. Copper GPT lets you query your CRM in plain language, and AI email tools help draft and template outreach. For an agency or B2B services team whose day runs through Gmail and meetings, nothing feels more at home.

Kommo assumes you sell in chat. Its center is a shared messenger inbox aggregating WhatsApp, Instagram, TikTok, Telegram, and SMS, with no-code Salesbots that qualify leads and send follow-ups automatically. The pipeline advances as conversations do. For a business whose buyers expect to message rather than email, Kommo turns that reality into a structured, automatable funnel.

Pricing

Copper advertises a $9/user/mo Starter, but it omits core sales features like Opportunities and Leads, so most teams land on the $59/user/mo Professional tier. Kommo runs about $15/user/mo (with a six-month minimum), rising to $25 and $45. For most teams, Kommo is clearly cheaper at the level where the CRM is actually useful. Copper's premium buys the deepest Google integration on the market — worth it if that's your stack, hard to justify if it isn't.

Channels: email-and-meetings vs DMs

This is the decision. Copper's world is email, calendar, and meetings — the classic relationship motion for consultants and B2B services, captured automatically in Google. It has no native WhatsApp or Instagram sales inbox. Kommo's world is DMs — the modern conversational motion for retail, agencies, and service businesses in WhatsApp-heavy markets. It treats messengers as first-class and email as secondary. Look at where your last ten deals actually happened: in an inbox and on calls (Copper) or in chat threads (Kommo).

AI and relationship management

Both lean on AI but for different ends. Copper's AI — Copper GPT, email rewriter, template generator — accelerates Google-based relationship work and reporting. Kommo's AI powers lead qualification and support routing inside the chat funnel. Copper also includes a project-management layer for post-sale client work, which relationship-led agencies appreciate. Kommo's strength stays in the conversation. Match the AI to the motion you run.

Who should pick what

  • Google Workspace agency or consultancy → Copper.
  • Business selling over WhatsApp and Instagram DMs → Kommo.
  • B2B services team where relationships and meetings drive deals → Copper.
  • Team wanting no-code chatbots and a unified messenger inbox → Kommo.
  • Team that wants the CRM native to Gmail, Calendar, and Drive → Copper.
  • Small chat-led shop wanting lower cost → Kommo.

Try them yourself

Visit Copper Visit Kommo

Frequently asked questions

Copper vs Kommo — which is better?
It depends on your channel and stack. Copper is better for Google Workspace teams — agencies, consultants, B2B services — that want a CRM native to Gmail and Calendar with auto-logged relationships. Kommo is better for businesses that sell through WhatsApp and social DMs and want a chat inbox with automation. If you live in Gmail and sell by email and meetings, Copper; if you sell in DMs, Kommo.
Is Copper cheaper than Kommo?
At the working tier, no. Copper has a $9/user/mo Starter, but it omits core sales features, so most teams need the $59/user/mo Professional plan. Kommo runs about $15/user/mo (six-month minimum), $25, and $45. For most teams Kommo is meaningfully cheaper; Copper's value comes from its deep Google integration, not its price.
Which is better for WhatsApp sales?
Kommo. It's purpose-built around messengers, aggregating WhatsApp, Instagram, TikTok, and Telegram into one inbox with no-code Salesbots for qualification and follow-up. Copper is centered on Gmail, Calendar, and email-driven relationships and doesn't offer a native WhatsApp sales inbox. If messaging is your sales channel, Kommo is designed for it and Copper isn't.
Does Copper integrate with Google Workspace better than Kommo?
Yes, decisively — it's Copper's entire identity. Copper is the only CRM officially recommended by Google, running inside Gmail, Calendar, and Drive, auto-populating contacts from email history, and offering Copper GPT for natural-language queries. Kommo integrates with email but is not Google-native; its home is the messenger inbox. For a Google Workspace shop, Copper is far more seamless.
Which has better automation?
They automate different things. Kommo automates conversations — Salesbots qualify leads and send follow-ups across chat channels with no code. Copper automates relationship management — auto-capturing contacts, logging activity, and firing follow-up reminders, with AI email tools and Copper GPT. For chat funnels, Kommo; for Google-based relationship workflows, Copper.