Cloze vs Salesflare (2026)
Both CRMs promise the same thing — you never type anything, the record fills itself. They diverge on what they fill it for: Cloze has gone all-in on real estate relationships, Salesflare stayed a B2B pipeline tool.
Cloze
AI-powered relationship CRM that automatically logs emails, calls, and meetings to build a self-updating contact timeline. Has pivoted heavily toward real estate, with deep MLS integration and 80,000+ agent deployments.
Salesflare
Intelligent B2B CRM for small and mid-sized sales teams that auto-fills itself from email, calendar, and LinkedIn so reps spend time selling, not logging.
TL;DR
- Pick Salesflare if you sell B2B and your last CRM died because nobody updated it — auto-captured contacts, meetings, and threads from Gmail or Outlook, plus a real pipeline and email sequences.
- Pick Cloze if you're a real estate agent or a relationship manager whose job is cadence rather than deal stages — MLS integration, auto-logged calls and texts, and a daily AI agenda telling you who's going cold.
Same promise, different payload
Both products start from the same correct observation: reps don't log activity, so CRMs go stale, so the data is worthless, so the CRM gets abandoned. Both solve it by capturing email, calendar, and calls automatically.
What differs is the object at the centre.
Salesflare's centre is the account. It pulls contacts, companies, meetings, email threads, and file attachments out of Gmail, Outlook, and LinkedIn, and assembles them into a B2B pipeline you can forecast against. Relationship intelligence tells you how connected your team is to an account and flags relationships going quiet — but always in service of a deal.
Cloze's centre is the person. MAIA, its AI assistant, builds a timeline per contact from email, calendar, phone calls, and texts, then serves a daily agenda of who you should follow up with based on relationship strength and communication frequency. There is pipeline scoring, but it's engagement-based — it tells you a deal is stalling because the conversation died, not because it sat in stage three too long.
If your revenue comes from a pipeline, Salesflare's model fits. If it comes from being top-of-mind with 800 people, Cloze's does.
The real estate pivot is the headline fact
Cloze started as a general-purpose relationship CRM. It has substantially pivoted to real estate: MLS integration, property tracking, transaction-lifecycle workflows, and eXp Realty's 81,000 agents onboarded.
Take that seriously as a buying signal in both directions. If you're an agent or a brokerage, you're now the primary customer of a product with 80,000+ deployments in your vertical — that's a lot of feature development aimed at you. If you're a consultant, advisor, or anyone outside real estate, you are explicitly a secondary user, and the roadmap reflects that. Buying a product that's walking away from your segment is a slow, quiet mistake.
Salesflare has no such ambiguity. It's a B2B sales CRM for agencies, SaaS companies, and consultancies, and it hasn't changed its mind about that.
Pricing
Cloze starts at $17/user/month with a 14-day trial, and there's no permanent free tier. Enterprise pricing escalates sharply — a $500+/month minimum.
Salesflare is $29/user/month at Growth, $49 at Pro, and $99 at Enterprise, with a five-user minimum on Enterprise.
Cloze is cheaper to start. Salesflare is more predictable as you scale, and the entry price buys a more complete sales toolkit — Lead Finder for prospecting and enrichment is included, which for most teams replaces a separate line item.
The data-loss problem you should test before buying
Cloze's auto-merge of contacts is a documented, recurring complaint across multiple review platforms. When a system merges records automatically and gets it wrong, you don't just lose a duplicate — you can lose history on a relationship that took years to build.
This is the single thing to test in the trial. Import a slice of your network, not all of it, and check what happened to the people who share a name, an old email address, or a company. If the merge behaviour is clean for your data, fine. If it isn't, you found out with fourteen days and no damage.
Salesflare's automation is aggressive too, but the failure mode reported by users is comparatively benign — and its satisfaction scores are unusually strong for the category, consistently rated 4.8/5 across hundreds of reviews.
Where each falls down
Salesflare is built for B2B sales pipelines and nothing else. It's a poor fit for customer success or post-sale workflows. Reporting is solid but limited against enterprise CRMs, and advanced forecasting means workarounds. The five-user Enterprise minimum locks out solo sellers who want the top tier.
Cloze has no deal-workflow depth to speak of — if you need stages, forecasting, and sales management, it will frustrate you. Its rating reflects that: it's the weaker general-purpose product, and it knows it.
AI writing and follow-up
Cloze goes further here. Ghostwriter drafts replies, Smart Edit adjusts tone, and it generates newsletters — the toolkit of someone who sends a lot of one-to-one and one-to-many messages to a large personal network. Salesflare has email sequences for scaled outreach, which is the B2B equivalent, but not the personal-writing layer.
Verdict
Salesflare wins for B2B teams under fifty people where CRM adoption is the actual problem — it stays current without anyone maintaining it, the pipeline is real, and Lead Finder means you're not also buying a prospecting tool. Cloze wins for real estate, and increasingly only for real estate: MLS depth and a daily follow-up agenda are exactly right for an agent working a sphere of influence. If you're outside real estate and drawn to Cloze's relationship model, buy Salesflare instead and accept the slightly more deal-shaped view of the world.