CRM Comparison

Close vs Cloze (2026)

One letter apart, and almost nothing else in common. Close is a dialer wrapped in a CRM for reps who make fifty calls a day. Cloze is an AI that logs your relationships for you and has spent the last few years becoming a real estate product.

Close

CRM purpose-built for outbound sales. Built-in calling, email sequences, and automation for reps who close deals fast.

Pricing From $49/mo

Our rating 4.7/5

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Cloze

AI-powered relationship CRM that automatically logs emails, calls, and meetings to build a self-updating contact timeline. Has pivoted heavily toward real estate, with deep MLS integration and 80,000+ agent deployments.

Pricing From $17/mo per user; 14-day free trial

Our rating 3.9/5

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TL;DR

Pick Close if you have inside sales reps working lists — cold calls, SMS, email sequences — and you want a power dialer that is native rather than a Twilio integration held together with hope.
Pick Cloze if you are a real estate agent, advisor, or consultant whose job is staying in touch with a large network, and you want the CRM to fill in its own activity log without you touching it.

First: these are different products

The name collision does real damage to buyers, so let us settle it. Close is a high-velocity outbound sales CRM. Cloze is an AI relationship CRM that has pivoted hard toward real estate — it now leads with real estate, integrates with MLS, and has onboarded eXp Realty's 81,000 agents. If you arrived here because a search engine could not tell them apart, the odds are you already know which of those two sentences describes you.

What each one does while you are not looking

Cloze's entire premise is automatic capture. Emails, calls, texts, and meetings log themselves to the right contact with no manual entry. Its MAIA assistant produces a daily agenda — who is going cold, who needs a follow-up — based on relationship strength and communication frequency rather than on a pipeline stage someone forgot to update. Ghostwriter drafts replies, Smart Edit adjusts tone, and it will generate a newsletter. For a network of two thousand people you cannot possibly track by hand, that is a real category of value.

Close's premise is the opposite: it assumes you are already on the phone and it wants to keep you there. Smart Views drive automated follow-up lists, sequences fire the emails, and calling and recording are built in. Data gets logged because the work happens inside the tool, not because an AI inferred it.

Calling

Close has a power dialer on the Professional tier that auto-dials lists at up to 4x manual speed, and a predictive dialer on Business that only connects a rep when a human answers. Both are native — no third-party telephony to wire up, no separate vendor to blame when the audio drops. SMS and call recording are in the box on every plan. If your reps make 30+ calls a day, this is a measurable difference in dials per hour and in how long a new hire takes to ramp.

Cloze records and logs calls. It does not dial for you. That is not a defect; it is a different job.

Pricing

Close runs $19/user/month (Base), $49 (Startup), $99 (Professional), and $129 (Business), with a 14-day trial and no free plan. The tiers matter more than usual here: the power dialer is Professional, the predictive dialer is Business. If the dialer is why you are buying Close, your real price is $99 or $129, not $19.

Cloze starts at $17/month per user with a 14-day trial, and there is no permanent free tier. Enterprise pricing escalates sharply, with a $500+/month minimum. On paper Cloze is the cheaper entry, and for a solo agent it genuinely is.

The caveat you need to read before importing your contacts

Cloze's auto-merge behaviour is a documented and recurring complaint across multiple review platforms. When automatic contact merging goes wrong on relationships you care about, it causes real data loss, and a relationship CRM losing relationship history is close to the worst failure it can have. Its 3.9 rating reflects this, and it is the single strongest reason to test the product on a sample of your network before you commit your whole address book to it.

Close's honest weaknesses are milder and structural: it is geared toward outbound and is not ideal for complex, multi-stakeholder B2B opportunity flows, customisation is limited next to Salesforce or Attio, and there is no freemium tier to evaluate on.

The real estate question

If you are not in real estate, take Cloze's pivot seriously. Feature development follows the money, and the money is now MLS integration, property tracking, and the transaction lifecycle. A consultant or advisor can still get value out of the auto-capture and the daily agenda — that part is product-agnostic — but you are no longer the customer the roadmap is written for, and you should price that risk in.

Verdict

Close is the better CRM for anyone who sells by dialing: a 1–50 rep team in SaaS, B2B services, or an outbound agency, where the dialer and sequences pay for themselves in dials per rep per day. Cloze is the better CRM for a real estate agent or a relationship-led professional with a large network and no appetite for data entry — with the loud caveat that you should stress-test the contact merging before you trust it with anything important. The one thing neither of them is: a general-purpose CRM for a company with a complicated pipeline and several teams. Both are specialists, and both are worse than useless outside their specialty.

Try them yourself

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Frequently asked questions

Close vs Cloze — which is better?

They are different products and the name collision does real damage to buyers. Close is the better CRM for anyone who sells by dialing — a 1–50 rep team in SaaS, B2B services, or an outbound agency, where the dialer and sequences pay for themselves in dials per rep per day. Cloze is the better CRM for a real estate agent or relationship-led professional with a large network and no appetite for data entry. Neither is a general-purpose CRM for a company with a complicated pipeline and several teams.

Is Cloze cheaper than Close?

At entry, yes. Cloze starts at $17/month per user with a 14-day trial and no permanent free tier, though enterprise pricing escalates sharply with a $500+/month minimum. Close runs $19/user/month (Base), $49 (Startup), $99 (Professional), and $129 (Business), with a 14-day trial and no free plan. But if the dialer is why you are buying Close, your real price is $99 or $129 — not $19 — which changes the comparison entirely.

Which Close plan do I need for the power dialer?

Professional, at $99/user/month, gets you the power dialer that auto-dials lists at up to 4x manual speed. The predictive dialer — which only connects a rep once a human answers — is on Business at $129/user/month. Both are native rather than a Twilio integration held together with hope, and SMS plus call recording are in the box on every plan. Cloze records and logs calls but does not dial for you.

Is Cloze only for real estate now?

Not exclusively, but take the pivot seriously. Cloze now leads with real estate, integrates with MLS, and has onboarded eXp Realty's 81,000 agents, and feature development follows the money — property tracking and the transaction lifecycle are where the roadmap points. A consultant or advisor can still get real value from the auto-capture and MAIA's daily agenda, but you are no longer the customer the roadmap is written for, and you should price that risk in.

Is Cloze's automatic contact merging safe?

This is the single biggest thing to test before committing. Cloze's auto-merge behaviour is a documented and recurring complaint across multiple review platforms, and when it goes wrong on a relationship you care about it destroys history — close to the worst failure a relationship CRM can have. Its 3.9 rating reflects it. Import a sample of your network first and go looking specifically for contacts that were merged and should not have been.