Close vs Attio (2026)
Close and Attio are both modern CRMs that look great in a demo, but they solve very different problems. Close is built for SDR teams running phone and email at high volume; Attio is built for teams that need a flexible data model and AI-native workflows.
TL;DR
- Pick Close if your team's day is dialing, emailing, and texting prospects. Close ships a built-in power dialer with predictive mode, native SMS, and email sequences out of the box. It's the cleanest tool on the market for an outbound SDR motion.
- Pick Attio if your workflow needs more than contacts and deals — investments, partnerships, properties, candidates — or if you want AI fields that auto-fill themselves on read. Attio is the more flexible platform with the bigger long-term ceiling.
Pricing
Close starts at $25/user/month (Startup), $59 (Professional), $109 (Enterprise) on annual billing — calling, SMS, and sequences are included on every plan above the entry tier. Attio offers a free plan for up to 3 seats, then Plus at $34/user/mo, Pro at $69, and Enterprise at $119. Per-seat, Close is cheaper at small scale and competitive at larger scale once you factor in the dialer (which would otherwise be a separate $30+ Aircall or Dialpad subscription).
Pipeline and the day-to-day
Close was designed around the rep's workday: a unified inbox where calls, emails, SMS, and follow-up tasks live next to the lead, with one keystroke to start the next dial. The opinionated workflow is the point — there's almost nothing to configure before a rep is productive. Attio is more of a canvas: powerful pipeline configuration, custom objects, and views, but you build it before reps run on it. For a 5-person SDR team that needs to be live next week, Close wins. For a 20-person revenue org with custom data needs, Attio wins.
Calling and SMS
Close's calling stack is the headline feature: built-in numbers, voicemail drop, call recording, transcripts, and a power dialer at no extra cost on the Professional plan. Attio doesn't ship a native dialer — you bolt on Aircall, Dialpad, or Orum. If phone is more than 20% of your team's outreach, this is the deciding factor.
Data model and AI
This is where Attio pulls ahead. Every object in Attio is a customizable database, and AI fields can auto-classify, summarize call transcripts, or enrich companies on read. If you're modeling anything beyond contacts and deals — fund LPs, portfolio companies, design candidates, recruiting pipelines — Attio handles it natively. Close is sales-only by design and won't pretend otherwise.
Reporting and forecasting
Close's reports are activity-first: dials per rep, connect rates, response time, sequence performance. They're the right shape for an SDR-led org. Attio's reporting is more general-purpose and pairs better with revenue-ops dashboards built on top of custom objects.
Mobile
Both ship iOS and Android apps. Close's mobile experience is tighter for outbound (one-tap dial, quick disposition); Attio's is broader for record management.
Who should pick what
- 5–50 person SDR / inside sales teams → Close. The integrated dialer alone justifies the choice.
- PLG companies with a CRM that needs to model accounts, workspaces, and product usage → Attio.
- VC firms, partnerships teams, agencies → Attio. Custom objects model funds, portfolio companies, and partner relationships properly.
- Fast-moving startups doing high-volume cold outreach → Close. You'll be productive on day one.
- Revenue-ops teams that want to build and customize over time → Attio.
Bottom line
Both are well-built modern CRMs. The choice isn't about quality — it's about shape. Close is purpose-built for phone-and-email outbound and dominates that motion. Attio is a flexible AI-native platform for teams whose CRM needs to look like more than a sales tool. Try the one that matches the shape of your team, not the one with the longer feature list.