CRM Comparison

Attio vs NetHunt CRM (2026)

Attio is an AI-native CRM with a flexible data model; NetHunt lives inside Gmail so reps never leave their inbox. Here's which fit which team in 2026.

Attio

Next-gen CRM with AI, built for fast-growing teams. Real-time collaboration, automatic data enrichment, and deep customization.

Pricing Free plan available, paid from $29/mo
Our rating 5/5
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NetHunt CRM

NetHunt CRM embeds a full sales CRM directly inside Gmail and Google Workspace, letting teams manage contacts, pipelines, and email outreach without leaving their inbox.

Pricing From $30/user/mo (billed annually)
Our rating 4.4/5
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TL;DR

  • Pick Attio if you want a company-wide CRM with a flexible object model, AI-enriched records, and a modern UI — and you don't want to be locked to a single email client.
  • Pick NetHunt if your sales team runs on Gmail all day and the biggest win you can imagine is never leaving the inbox to update the CRM.

Where the CRM lives

This is the real divide. NetHunt is a CRM that lives inside Gmail. Contact records, deal pipelines, and workflow automations render directly in the Google Workspace sidebar, so a rep reading an email can update a deal without opening a second tab. For a team that already spends its entire day in Gmail, that eliminates the single most common reason CRM data goes stale: the tax of switching apps to log it.

Attio is a standalone platform you open in its own window. It syncs deeply with Gmail (and Outlook), auto-building contacts and companies from your email and calendar history, but it isn't rendered inside your inbox. The upside is that Attio isn't tethered to any one email client or to a sales-only use case — it becomes the system of record for the whole company, not just the inbox workflow of the sales team.

If your entire motion is Gmail-based outbound sales, NetHunt's embedded approach genuinely reduces friction. If you want a CRM that outlives your choice of email provider and serves teams beyond sales, Attio is the more durable bet.

Pricing

Attio has a real free plan (unlimited collaborators, up to 1,000 records), then paid tiers roughly $29–$119/user/month. NetHunt has no free plan — just a 14-day trial — and starts at $30/user/month billed annually, climbing across four tiers to $84/user/month, with features like LinkedIn integration gated to higher plans. For a small team wanting to start free, Attio is the cheaper on-ramp. At the top of NetHunt's range you're paying near-Attio prices for a narrower, inbox-bound tool.

Data model and customization

Attio's signature strength is its object-based, spreadsheet-like schema: custom objects, editable attributes, filtered views, and AI fields that auto-research and enrich records. You can model recruiting pipelines, investor relationships, or partnerships as naturally as sales deals. NetHunt is customizable within limits — custom fields, folders, and pipeline stages — but it's designed around Gmail-centric contact and deal management. For anything that isn't a fairly conventional sales pipeline, Attio adapts where NetHunt asks you to bend.

Omnichannel vs AI-native

NetHunt's differentiator beyond Gmail is omnichannel capture: WhatsApp, Instagram, and LinkedIn messages funnel into the same record as email, which is genuinely useful for social-heavy outbound teams. Attio's differentiator is being AI-native — automatic enrichment, AI-generated fields, and automations that run off its object model. They're optimizing for different things: NetHunt consolidates messaging channels; Attio consolidates and enriches structured data. Pick based on whether your bottleneck is scattered conversations or scattered, low-quality records.

Who should pick what

  • Gmail-only B2B sales team doing outbound email → NetHunt.
  • Startup, VC, or agency wanting one CRM for the whole company → Attio.
  • Team on Outlook / Microsoft 365 → Attio (NetHunt loses its edge).
  • Recruiting, fundraising, or any non-standard data model → Attio.
  • Social-selling team living in WhatsApp and Instagram DMs → NetHunt.
  • Ops-led team that wants AI enrichment and custom objects → Attio.

Try them yourself

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Frequently asked questions

Attio vs NetHunt — which is better?
Attio is better for ops-led teams that want a flexible, AI-native CRM they can shape around any workflow — fundraising, recruiting, partnerships, or sales. NetHunt is better for a focused Gmail-based sales team that just wants pipelines and outreach without leaving the inbox. If you live in Gmail and want zero context-switching, NetHunt wins; if you want a company-wide system of record, Attio does.
Is Attio cheaper than NetHunt?
At the entry level Attio is cheaper because it has a genuine free plan and NetHunt does not. Paid, they're close: Attio starts around $29/user/mo and NetHunt at $30/user/mo billed annually. NetHunt escalates steeply toward $84/user/mo for its top tier, while Attio tops out at $119 with far more platform underneath.
Does NetHunt work outside Gmail?
Not really — NetHunt's whole value proposition is being embedded in Gmail and Google Workspace. Teams on Outlook or Microsoft 365 lose most of the benefit. Attio is inbox-agnostic with strong Gmail and Outlook sync, so it fits either ecosystem.
Which has better data customization?
Attio, by a wide margin. It offers custom objects, a spreadsheet-like editable schema, and AI-powered fields, so you can model anything from investors to candidates. NetHunt lets you add custom fields and folders but stays anchored to a Gmail-centric contact-and-deal structure.
Can I migrate from NetHunt to Attio easily?
Yes. Both support CSV import and API access, and Attio auto-builds contacts and companies from your email history, so much of your data reconstructs itself on connection. Expect to rebuild NetHunt's Gmail-specific folder views as Attio lists rather than a like-for-like copy.