CRM Picks

Best Lofty Alternatives (2026)

Lofty (formerly Chime) packs AI, IDX, ads, and a dialer into one all-in-one platform — but the per-user and ad fees stack up, and the breadth is more than some teams need. These are the best Lofty alternatives in 2026 for teams that want a different all-in-one, simpler follow-up, or brokerage-grade control.

#1

BoldTrail

Real Estate CRM · From ~$499/mo for individuals; team & brokerage tiers via sales

All-in-one real estate CRM, IDX website, and lead-gen platform from Inside Real Estate (the rebrand of kvCORE). Built for brokerages and large teams; powers RE/MAX, eXp, and Berkshire Hathaway HomeServices.

Visit BoldTrail →
#2

BoomTown

Real Estate CRM · From ~$1,000/mo + ad spend; pricing by sales quote

Enterprise real estate CRM and lead-gen platform aimed at high-volume teams and brokerages. Combines predictive lead scoring, managed ad spend, IDX websites, and a full CRM under one roof.

Visit BoomTown →
#3

Follow Up Boss

Sales CRM · From $69/user/mo (Grow); Pro $499/mo for 10 users; 14-day free trial

Real estate CRM built for teams and agents that centralizes lead routing, calling, texting, and follow-up automation in one platform purpose-built for the property industry.

Visit Follow Up Boss →
#4

Top Producer

Real Estate CRM · Pro from $179/user/mo; Team tiers $399–$1,199/mo; add-ons for leads & farming

Long-running real estate CRM with farming, smart drip campaigns, and transaction management. Tiered plans scale from solo agents to 25-person teams with optional add-ons for leads and geographic farming.

Visit Top Producer →
#5

Propertybase

Real Estate CRM · From $69/user/mo; enterprise tiers via sales

Salesforce-powered real estate CRM for franchises, enterprise brokerages, and luxury teams. Now part of Lone Wolf's broader real estate technology stack (with Propertybase GO rebranded as Lone Wolf Front Office).

Visit Propertybase →

Why look for a Lofty alternative

Lofty — the platform formerly known as Chime — is one of the more aggressive all-in-one plays in real estate: AI lead nurture, IDX websites, ad management, a power dialer, and a 2026 "Homeowner Agent" that mines your existing database for seller intent, all under one login. For a growth-minded team that wants the whole funnel in one place, it's compelling. But the same all-in-one model that makes it attractive also makes it pricey: a base platform fee, per-user charges, and ad spend on top can add up faster than teams expect, and the sheer breadth is more than a focused operation needs.

So the real question is whether you want another full AI all-in-one, or a sharper tool for the specific job — lead gen, follow-up, or listings — that's actually driving your revenue.

How to choose

If you want to stay all-in-one but prefer a more established, brokerage-backed platform, BoldTrail (the kvCORE successor behind RE/MAX, eXp, and BHHS) is the closest like-for-like: CRM, IDX, 20+ lead-gen tools, and a dialer, with deeper enterprise adoption. If the part of Lofty you value most is lead generation and you'd rather a vendor run the campaigns than manage them yourself, BoomTown does the paid funnel end to end and scores leads before they hit the CRM.

For teams that already have a working lead source, Follow Up Boss is the focused counterpoint: it skips the website and lead gen entirely and pours everything into routing, speed-to-lead, and follow-up accountability — the best in the category. If your business is built on listings, Top Producer attacks farming directly with MLS-driven "likely to sell" signals and drip campaigns. And a larger brokerage that wants to design its own workflows rather than adopt a packaged platform should evaluate Propertybase, built on Salesforce for deep, custom configurability.

Bottom line

Stay on Lofty if you use the full AI stack and the per-user-plus-ads pricing returns more than it costs. Otherwise, match the tool to the gap: BoldTrail for a more established all-in-one, BoomTown for managed paid leads, Follow Up Boss if you already have leads and need follow-up, Top Producer if you live on listings, or Propertybase for brokerage-scale customization. Run your top two with real contacts for a week, and budget honestly for any ad spend before you sign.

Frequently asked questions

What is the best alternative to Lofty?
It depends on the gap. BoldTrail is the closest all-in-one swap with deeper brokerage adoption. Follow Up Boss wins if you already have leads and want the best follow-up in the category, BoomTown if you want managed paid lead gen, and Propertybase if you're a larger brokerage that needs Salesforce-level customization.
Why do people switch from Lofty?
The common reasons are cost — the base platform fee plus per-user and ad charges add up quickly — and breadth, since a full AI all-in-one is more than some teams use. Agents who only need tight follow-up or a single farming engine often prefer a more focused tool.
Is there a cheaper alternative to Lofty?
Yes. Follow Up Boss and Top Producer let you keep your own website and lead sources and pay for follow-up or farming rather than a bundled platform with per-user and ad fees, which is usually cheaper for a smaller team.
Which Lofty alternative is best for AI and automation?
BoldTrail is the strongest like-for-like all-in-one with automation and lead-gen tooling, while BoomTown automates the paid-lead funnel end to end. If your real need is automated follow-up rather than a full AI suite, Follow Up Boss automates routing and nurture exceptionally well.