Best CRM for Trucking (2026)

How we picked

Trucking and freight run on relationships and timing: which shippers have loads, which carriers cover which lanes, and who you called last about a rate. A general-purpose CRM won't dispatch trucks — that's your TMS — but it owns the part a TMS handles badly: the sales pipeline with shippers and brokers, the carrier-relationship history, and the quote-to-booked-load flow. We ranked these on (1) pipeline fit for freight — can you model lanes, loads, and shipper/carrier deals with custom fields and stages; (2) integration reach — does it connect to email, phone, and your TMS or load board; and (3) mobile usability — reps and owner-operators work from the road, so phone-first data entry matters more than in most industries.

What to consider

• CRM vs TMS — none of these is a transportation management system. Use the CRM for shipper/broker sales and carrier relationships; integrate (or run alongside) a TMS for dispatch, rating, ELD, and settlements.
• Custom fields for freight — confirm you can add lane, equipment type, commodity, and rate fields and build pipeline stages like quoted → booked → in-transit → delivered → invoiced.
• Mobile and offline — drivers and road reps need fast mobile entry and ideally offline access; Zoho, HubSpot, and Salesforce mobile apps are the most capable.
• Integration with load boards and TMS — check for native or API/Zapier connections to your load board, accounting, and dispatch tools so data isn't re-keyed.
• Fleet size and budget — owner-operators and small carriers should start free or cheap (Bitrix24, Zoho); growing brokerages and 3PLs justify HubSpot or Salesforce as deal volume rises.
• Call and email logging — freight sales is high-touch and phone-heavy, so automatic call/email logging keeps carrier and shipper history complete.

Pricing snapshot

Zoho CRM runs about $14-20/user/mo and is the value leader for freight, with strong customization at that price. HubSpot is free to start, with Sales Hub Starter around $15-20/seat/mo and Professional climbing into the hundreds as you add marketing and automation. Pipedrive lands around $14-49/user/mo depending on tier, with a clean pipeline that suits lane and load tracking. Bitrix24 is free for small fleets, then roughly $49+/mo for paid collaboration tiers. Salesforce starts around $25/user/mo for entry tiers but realistically runs much higher once you add the customization a 3PL needs. All figures are approximate and vary by billing term and seat count, so price your fleet and rep count before deciding.

Trial advice

During the trial, rebuild your real sales motion: add custom fields for lane, equipment, and rate, then create a freight pipeline from quoted through delivered and invoiced. Push one shipper deal through the whole flow and log a call against a carrier record. Then open the mobile app and try to update that deal as if you were standing at a dock — if road entry is painful, your reps won't use it. Finally, confirm it connects to your TMS or load board so you're not double-keying loads. The CRM that handles the relationship-and-sales layer cleanly while your TMS dispatches is the one to keep.