CRM Picks

Best CRM for Shopify Stores (2026)

The best CRMs for Shopify stores in 2026 — sync orders and customers, run email and SMS marketing, and manage support and wholesale relationships alongside your storefront.

#1

Klaviyo

Marketing CRM · Free plan up to 250 contacts; paid plans scale by contact count

Klaviyo is a B2C CRM and marketing automation platform built around email, SMS, and omnichannel campaigns for ecommerce brands.

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#2

HubSpot CRM

CRM · Free plan, paid from $20/mo

All-in-one CRM with marketing, sales, and service tools. Generous free tier, massive ecosystem.

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#3

EngageBay

CRM · Free plan for up to 15 users; paid from $12.74/user/mo

All-in-one CRM, marketing automation, and help desk platform aimed squarely at small businesses that want HubSpot-style functionality without the price tag.

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#4

Salesmate

CRM · Basic $23/user/mo; Pro $39, Business $63; Enterprise custom

Unified sales, marketing, and support CRM with built-in calling, text messaging, and AI automation — designed for teams that want one platform instead of a disconnected tool stack.

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#5

Keap

CRM · From $249/mo (1,500 contacts, 2 users); mandatory $500 onboarding fee

All-in-one CRM and marketing automation platform for small businesses. Combines contact management, email/SMS campaigns, pipeline, payments, and automation in a single tool.

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#6

Zoho CRM

CRM · Free (up to 3 users); from $14/user/mo (Standard) to $52/user/mo (Ultimate), billed annually

Feature-rich sales CRM covering lead management, workflow automation, AI forecasting, and multi-pipeline support — all at a price point well below Salesforce. Free for up to 3 users.

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How we picked

Shopify runs the storefront, checkout, and orders — but it isn't a CRM. Growing stores need a layer on top that syncs customers and order history, segments and markets by behavior (browse, purchase, lifetime value), and increasingly manages wholesale/B2B accounts and post-purchase relationships. We prioritized CRMs with real Shopify integration, strong marketing automation, and a clean path from anonymous shopper to repeat customer.

What to consider

  • Best Shopify marketing CRM → Klaviyo. The default ecommerce growth engine — deep Shopify sync, behavioral segmentation, and email/SMS flows (abandoned cart, win-back, post-purchase) that drive a large share of store revenue.
  • Best all-in-one for scaling brands → HubSpot. Pairs a real CRM with marketing, forms, and automation, syncs Shopify data, and adds the B2B/wholesale pipeline tools Klaviyo lacks — the pick when DTC and B2B grow together.
  • Best budget all-in-one → EngageBay. CRM, email marketing, and helpdesk bundled affordably, with ecommerce-friendly automation for stores that want capability without enterprise pricing.
  • Best for wholesale and B2B sales → Salesmate. A flexible sales CRM with calling and sequences for stores selling to retailers, distributors, or B2B buyers alongside their Shopify storefront.
  • Best for lifecycle automation → Keap. Strong tagging, segmentation, and lifecycle campaigns for turning first-time Shopify buyers into loyal repeat customers.
  • Best for a broader business suite → Zoho CRM. Scales across sales, marketing, and inventory and fits stores that want an affordable, all-Zoho ecosystem.

Marketing CRM vs sales CRM

The split matters. If your growth lever is DTC revenue — repeat purchases, retention, abandoned-cart recovery — weight a marketing CRM (Klaviyo, EngageBay, Keap) tuned for ecommerce flows. If you're also building wholesale or B2B (selling to shops, distributors, or large accounts), weight a sales CRM with pipelines (HubSpot, Salesmate, Zoho CRM). HubSpot is the most common "we need both" answer.

Pricing snapshot

Klaviyo prices by contacts/sends, so cost scales with list size rather than seats. Salesmate, Zoho CRM, and EngageBay start around $10–$25/user/mo. HubSpot and Keap run higher as marketing automation is added. Choose the model that matches your value: list-size pricing for marketing-led stores, per-seat for sales-led ones.

What to prioritize

Confirm the Shopify integration is real and bidirectional — orders, customers, and lifetime value flowing in, and segments or events flowing back. Then prioritize the workflows that drive your revenue: abandoned-cart and win-back flows for DTC, or pipeline and quoting tools for wholesale. Look for connections to your support stack and SMS too, so one customer record spans marketing, sales, and service.

Trial advice

Connect a test or live Shopify store and confirm orders and customers sync the way you expect, then build one real flow — an abandoned-cart sequence or a wholesale pipeline — and run actual traffic or deals through it. If it lifts repeat revenue or shortens a B2B sale within a month, it's the right layer on top of Shopify; if it just mirrors data you already see in admin, keep looking.