CRM Picks

Best CRM for Brokerages (2026)

The best real estate CRMs for brokerages and large teams in 2026 — multi-agent lead distribution, accountability dashboards, managed ad spend, and enterprise IDX platforms that scale across an office.

#1

BoldTrail

Real Estate CRM · From ~$499/mo for individuals; team & brokerage tiers via sales

All-in-one real estate CRM, IDX website, and lead-gen platform from Inside Real Estate (the rebrand of kvCORE). Built for brokerages and large teams; powers RE/MAX, eXp, and Berkshire Hathaway HomeServices.

Visit BoldTrail →
#2

Lofty

Real Estate CRM · From $449/mo (Core); Enterprise to $1,500/mo + per-user and ad fees

All-in-one real estate CRM and AI marketing platform (formerly Chime). Pairs an IDX website and lead-gen stack with an AI assistant that drafts follow-ups and identifies seller intent inside your existing database.

Visit Lofty →
#3

BoomTown

Real Estate CRM · From ~$1,000/mo + ad spend; pricing by sales quote

Enterprise real estate CRM and lead-gen platform aimed at high-volume teams and brokerages. Combines predictive lead scoring, managed ad spend, IDX websites, and a full CRM under one roof.

Visit BoomTown →
#4

Propertybase

Real Estate CRM · From $69/user/mo; enterprise tiers via sales

Salesforce-powered real estate CRM for franchises, enterprise brokerages, and luxury teams. Now part of Lone Wolf's broader real estate technology stack (with Propertybase GO rebranded as Lone Wolf Front Office).

Visit Propertybase →
#5

Lone Wolf Relationships

Real Estate CRM · From $25/mo; free trial available

Successor to LionDesk after its 2025 shutdown. A lightweight real estate CRM from Lone Wolf focused on contact management, video email, and drip campaigns at a budget-friendly starting price.

Visit Lone Wolf Relationships →

How we picked

A brokerage CRM is bought by a broker-owner, not an agent, so the buying criteria flip. We weighted lead distribution at scale (ponds, round-robin, behavioral routing across dozens of agents), accountability reporting that shows the broker who is and isn't working their pipeline, recruiting and retention features, and platform breadth — IDX, ad management, and back-office in one contract. A tool that's great for a single agent but can't show a broker office-wide activity is the wrong tool here.

What to consider

  • Mid-to-large independent brokerage → BoldTrail. The kvCORE lineage means it's battle-tested at franchise scale with IDX, lead gen, and broker dashboards.
  • Office that wants ads done for them → BoomTown. Its managed-services model runs your paid lead generation and feeds predictive-scored leads into the CRM.
  • National franchise or luxury brand → Propertybase. Salesforce underneath means franchise-grade customization and governance.
  • AI-forward team wanting more from existing data → Lofty, which mines your database for seller intent and auto-drafts follow-ups.
  • Small or cost-sensitive office → Lone Wolf Relationships, a lightweight CRM that won't strain a thin tech budget.

Pricing snapshot

Brokerage pricing is mostly quote-based and tiered by seat count. Lone Wolf Relationships anchors the low end at $25/mo; Propertybase starts at $69/user/mo with enterprise tiers via sales. The platform players cost the most — BoldTrail from ~$499/mo and BoomTown from ~$1,000/mo plus ad spend — because you're buying lead generation and an IDX website alongside the CRM. Budget for onboarding and agent training, which dwarf the software line item at scale.

Adoption across an office

The hardest problem in a brokerage rollout isn't features — it's getting 40 independent agents to actually log in. BoldTrail and BoomTown win partly because their lead distribution forces engagement: agents check the CRM because that's where their leads land. Before signing, ask each vendor about onboarding support, data migration from your current system, and whether they offer a dedicated success manager. A platform with 30% agent adoption is worse value than a cheaper tool everyone uses, so weigh the rollout plan as heavily as the feature matrix.

Frequently asked questions

What is the best CRM for a real estate brokerage?
BoldTrail (formerly kvCORE) is the default choice for most brokerages — it powers RE/MAX, eXp, and Berkshire Hathaway HomeServices and combines an IDX platform, lead generation, and agent accountability in one system. BoomTown is the alternative for offices that want a managed-services team running their ad spend.
Which brokerage CRM is best for franchises?
Propertybase is built for franchises and enterprise brokerages because it sits on Salesforce, giving you custom objects, deep reporting, and franchise-wide governance. It's now part of Lone Wolf's stack, so it pairs naturally with the rest of their back-office tools.
How do brokerage CRMs handle lead distribution across many agents?
This is the core feature. BoldTrail and BoomTown route inbound leads by ponds, round-robin, or behavior, and give brokers dashboards showing which agents are working their pipeline. Lofty layers AI follow-up on top so leads keep getting nurtured even when an agent is slow to respond.
What do brokerage CRMs cost?
Enterprise platforms are quote-based and run high. BoldTrail starts around $499/mo and BoomTown around $1,000/mo plus ad spend, both with brokerage tiers via sales. Propertybase starts at $69/user/mo, and Lone Wolf Relationships is the budget pick at $25/mo for offices that want CRM basics without the lead-gen platform.