Folk CRM

What’s that?

Folk is a people-first CRM built for organizing and managing your network. It centralizes contacts from Gmail, LinkedIn, spreadsheets, and other sources, allowing teams to collaborate around relationships — without needing to build deal pipelines or complex workflows.

For whom?

Built for teams in HR, fundraising, recruiting, partnerships, and PR — any group working around people rather than deals. Folk is ideal for startups, agencies, or freelancers managing a network in a collaborative way.

Strengths

• Unified contact book: sync from Gmail, LinkedIn, and spreadsheets
• Tags, filters, reminders, and custom fields make sorting easy
• Team inbox and shared contact views to avoid duplicate efforts
• Email campaigns, templates, and tracking built-in
• Modern UI with simple onboarding for non-tech teams

What’s worth considering?

• Not suited for complex sales pipelines or heavy reporting
• Some features (like enriched data or multi-user roles) require a paid plan
• Better for people-centric workflows — not a fit for opportunity tracking

Conclusion

If your team still manages outreach in spreadsheets, Folk is a clear upgrade. It’s made to bring structure to contact-heavy work like PR, hiring, and relationship management — without overloading you with sales jargon or pipeline pressure.